The Ever-Changing Nature of Streetwear

To some, the term streetwear can often be misunderstood as just jeans and a baggy t-shirt – it’s so much more than that. With streetwear’s ever-changing and evolving nature, it’s hard to pin down exactly what the term means. The fashion trend is much more about expressionism and personality of young people. What do you see when you think of the term ‘streetwear’?

Whilst many may see the men’s hoodie as the typical anti-social statement, the hoodie was actually meant to keep athletes warm. But not too long after its introduction in the 30’s, the hoodie began making its way onto the streets – and with the hip-hop and skater culture of the 80’s and 90’s, brands such as Adidas and Nike took the market place. The next stage of streetwear took place when Japan, in the late 1990s, began popping up brands such as BAPE. This led the streetwear fashion onto what we have today.

With celebrities such as Kanye West introducing the hoodie into their clothing collections, it’s clear to see that this simple item of clothing has connections deep in the history of youth culture – and if history is any indication, it’s going to stay.


ADD TO YOUR URBAN STREETWEAR COLLECTION. CHECK OUT OUR MENS HOODIES

Skateboarder sitting wearing Matter Clothing hoodie


However, the hoodie hasn’t always been portrayed as positive. The typical stereotype of anti-socialism and violence comes all too often comes to mind. After the loss of George Zimmerman, the fact that he was wearing a dark hoodie and looked ‘suspicious’ has come into light.

Even though the hoodie has been a staple in hip-hop culture for years, the piece of clothing is now being portrayed as criminalistic – but it doesn’t have to be…

Daniel Maree, a 24-year-old digital strategist formed the Million Hoodie March. The idea was to transform the hoodie from ‘a symbol of suspicion to a symbol of empowerment’ – in that the hoodie does not predefine the individual who wears it. Thousands of people gathered, wearing hoodies, to help prove this point.

Are you a streetwear fanatic? Why not ping us your favourite urban streetwear photos? Tag us using #MatterStyle in your post and have the chance to get featured on our Twitter or Instagram! #matterhoodie


DISCOVER SOMETHING NEW – CHECK OUT OUR MENS HOODIES AND MENS T-SHIRTS

Matter Clothing - Navy Blue Hoodie With White Logo  Matter Clothing - Black Hoodie with Blue Logo


[1] https://www.monocloth.com/blogs/blog/the-evolution-of-streetwear

Leave a comment